Bull Outdoor Products: Changing the Way You Barbeque
In 1992, Mark Nureddine & his partner began with an idea to develop a business creating the deliverable “Outdoor Kitchen Concept” out of their garage. Today, over 23 years later, Bull Outdoor Products Inc. has grown immensely, and reached widespread prominence in the grilling industry. Bull has over 900 dealers and distributors throughout the United States, and Canada. The company began in 1993 with a 1,200 sq. ft. facility, and has now expanded to three: a 35,000 sq. ft. facility in Rialto, CA; a 20,000 sq. ft. facility in Athens, Tennessee; and its world headquarters in Lodi, CA.
Bull Outdoor Products, Inc. now reaches across the world, after partnering in 2015 with a Maltese company to create Bull Europe- a joint venture to support the Bull brand in the European Union, North Africa, and the Middle East. Bull is also the World Food Championships official grill sponsor. Their very own Team Bull member Wade Fortin won back to back World Burger Championships.
Of the many reasons for Bull’s success is that they have thoroughly researched the grill industry to bring to the consumer products that are 'second to none!' Bull’s AWARD WINNING GRILLS are designed engineered and master crafted with the finest materials available. All of the grills are CSA Gas Certified.
Bull’s research in the grill industry has become even more cutting-edge, utilizing engineering experts at California Polytechnic to create the new ReliaBULL technology. Typical grills feature unpredictable heating across the surface. Our new ReliaBULL technology was created to eliminate uneven heating on your grill, making your outdoor grilling experience extraordinary.
With its superior products, facilities, and team, Bull Outdoor Products Inc. pioneered the concept of outdoor barbecue islands, recognizing the need for backyard barbecue enthusiasts to bring their grilling talents to match those of professional chefs!
Lodi, CA- BULL Global Headquarters
In 2015, Bull celebrated the grand opening of its Global Headquarters in Lodi, California. At this state-of-the-art warehouse, Bull and the charitable foundation For A Reason held a fundraiser called Grill for Good, where they raised money to aid and support education in Haiti.
East Coast Production and Warehouse Ready for business!
In March of 2010 we moved into a new facility specifically designed to increase our island production and warehouse a duplicate inventory of our entire product line. This facility was built near our previous manufacturing plant in Athens Tennessee. We have doubled our factory and warehouse size to support the increased demand. Moving inventory into this market fulfills our desire to offer direct equipment and outdoor kitchen shipments to our Midwest, East and South Eastern customers. Our objective was to allow shipments to reach any dealer in the US in a maximum of 3 business days. This increased responsiveness will help us support the sales needs of our valued customers across the entire US and Canada.
In 2009 Bull moved to a larger, 35,000 sq. ft. warehouse and manufacturing space located in Rialto California. By 2012, Bull decided to introduce retailer programs such as EZY order, Quick Ship, and Best Buy to make it easier to sell “outdoor kitchens”. This change came in response to sales volume hitting 3 times the 2008 levels. Bull created a national sales force in response by organizing a regional sales representative team. The move to Rialto and increase in sales was an indicator of the great success of the Bull Outdoor Products team.
The Bull Timeline: A Journey of Excellence
1992Mark Nureddine & Partner develop a business creating the deliverable “Outdoor Kitchen Concept” out of their garage.
1993Bull is officially incorporated and moves into their first facility, a 1,200 sq. ft. space in Montclair California. The company starts their first marketing campaign and attends their first Home Show.
1999Consumer demand forces Bull changes its grill design for the first time and develops an economic strategy of manufacturing grills and components in Asia by the container load.
2000Bull moves to a 15,000 sq. ft. warehouse and production facility located in Ontario California.
2003The Ontario facility is expanded to 20,000 sq. ft.
2007Mark Nureddine takes 100% ownership of the business.
2008Bull purchases an island manufacturer in Athens Tennessee.
2009Bull moves the southern California Ontario facility to a 35,000 sq. ft. warehouse and manufacturing space located in Rialto California. Bull creates a national sales force by organizing a regional sales representative team.
2010As Market share grows with Pool Builders, Large Regional Chains & Specialty BBQ retailers. Bull expands the Tennessee operation from an 8,000 sq. ft. facility to a 20,000 manufacturing and warehouse operation which allows the company to easily ship orders to the entire Midwest and east coast of the United States.
2012Bull introduces retailer programs like EZY order, Quick Ship, and Best Buy to make it easier to sell “outdoor kitchens”, sales volume hits 3 times 2008 levels.
2013Bull enters 5 year contract with the World Food Championships as its official grill sponsor. Team Bull member Wade Fortin wins back to back World Burger Championships.
2014Bull joins the charitable foundation For A Reason and creates the campaign Grill for Good to aid and support education in Haiti.
2015Bull opens the Global Headquarters in Lodi California and begins a partnership with a Maltese company to create Bull Europe, a joint venture to support the Bull brand in the European Union, North Africa, and the Middle East. Bull’s continued effort to build high quality product produces the innovative “Reliabull” heating technology design.